Samantha specialises in solving complex brand problems.
A seasoned strategist and planner, having worked globally with some of the world's largest brands, she focuses on unlocking new and hard-to-reach audiences across sectors and specialisms. Channel agnostic, her expertise spans traditional PR and media relations, campaigns, events, sponsorship, reputation and crisis management and internal comms for luxury and premium brands, alongside household names.
Prior to joining Montfort, Samantha was MD of London's 'most awarded' corporate communications agency, working with clients across strategy, planning and campaigns to consistently deliver reputational and brand value.
She graduated from Trinity College, Oxford with a BA in English Literature and Language.