Malcolm is a media, issues management and corporate narrative specialist who has advised many of the world’s biggest companies across sectors and geographies. For much of his career he was a journalist in newspapers and television, culminating in senior roles as Head of Home News and Head of Sport for the UK’s biggest commercial news broadcaster ITN. He has was also Director of Communications and Marketing for Sport England.
Malcolm’s particular passion is corporate storytelling and he has built a range of models for developing and shaping narrative that is authentic, relevant, credible, interesting and ultimately persuasive. With ten years agency experience working in the financial sector he has advised central banks, inward investment boards, retail and wholesale banks, brokers, regulators and a range of investment funds.
Malcolm Munro is an expert in
- Media Relations
- Crisis & Issues Management
- Corporate Narrative
- Executive Coaching
- Foreign Direct Investment Campaigns
- Sports Business