Gay Collins
Founding Partner

Gay leads Montfort's Financial Services team and has advised many of the most exciting and progressive financial services businesses of the last three decades. With over 30 years of experience, Gay is one of the market’s most well connected and seasoned practitioners and is an expert in narrative development and media relations. She specialises in helping asset managers grow and navigate change. Prior to Montfort, Gay co-founded Ludgate Communications, then Penrose Financial, which became MHP after its sale to Engine Group.
Gay is a founding Steering Committee member of the 30% Club; a board member of the Association of Investment Companies and a NED of Dunedin Income Growth Investment Trust Plc. She recently stepped down as Senior Independent Director of JP Morgan Global Growth & Income plc after being on the board for nine years.
Gay Collins is an expert in
- Branding
- Corporate Narrative
- Corporate Communications
- Content Development
- Crisis, Issues & Legal
- Digital & Social
- Financial Communications
- Employee Engagement
- IPOs / Capital Raising
- Investor Relations
- Media Relations
- M&A
- Public Affairs