Gay Collins


Founding Partner

Gay leads Montfort's Financial Services team and has advised many of the most exciting and progressive financial services businesses of the last three decades. With over 29 years’ of experience, Gay is one of the market’s most well connected and seasoned practitioners and is an expert in narrative development and media relations. She specialises in helping asset managers grow and navigate change.

Prior to Montfort, Gay co-founded Ludgate Communications then Penrose Financial, which became MHP after its sale to Engine Group. She is a founding Steering Committee member of the 30% Club; a board member of the Association of Investment Companies; and of Cancer Research UK’s “Women of Influence” and is JP Morgan Global Growth & Income plc’s Senior Independent NED.

Clients include

  • Affiliated Managers Group
  • DWS
  • Fidante
  • Gresham House
  • ICU
  • IC Select
  • Impax Asset Management
  • Majedie Asset Management
  • Northill Capital
  • PGIM Investment
  • Panmure Gordon
  • QMA
  • Robeco
  • Stonehage Fleming
  • The 30% Club
  • Utilico

Gay Collins is an expert in

  • Branding
  • Corporate Narrative
  • Corporate Communications
  • Content Development
  • Crisis, Issues & Legal
  • Digital & Social
  • Financial Communications
  • Employee Engagement
  • IPOs / Capital Raising
  • Investor Relations
  • Media Relations
  • M&A
  • Public Affairs