Persimmon Plc

Managing political engagement and reputation recovery for FTSE 100 housebuilder.

One of the UK’s largest housebuilders had suffered significant reputational damage due to executive pay and Montfort intelligence uncovered potential threat to place in UK Help-to-Buy.

Montfort undertook political intelligence gathering to understand nature of threat to housebuilder and supported political engagement with MHCLG officials and ministers.

Montfort then built and managed an independent culture review to underpin future political engagement and demonstrate change within the organisation.

The client remained within the Help-to-Buy scheme and the new leadership received significant political and media plaudits for the cultural turnaround. Montfort succeeded in resetting the political relationship with Government and creating an environment for further parliamentary engagement by the new leadership team.