Positioning Coller as a leading private equity industry commentator and thought-leader.
Coller Capital’s Global Private Equity Barometer is a unique snapshot of worldwide trends in private equity – a twice-yearly overview of the plans and opinions of institutional investors in private equity based in North America, Europe and Asia-Pacific including the Middle East. It was devised and launched in 2004, and has been published every six months for the past fifteen years.
Working closely with the marketing team at Coller, we developed the concept of the Barometer as a means to raise and maintain the company’s profile with the broader institutional investment community. By creating this proprietary research, we also sought to position Coller as a leading private equity industry commentator and thought-leader globally.
The Barometer was private equity’s first regular gauge of investor sentiment and, although other firms have tried to create similar reports, it remains the most comprehensive (in terms of number of respondents and geographic spread).
Each Barometer contains both thematic questions for trend analysis and news specific questions. As well as garnering significant global coverage during each launch period, we have found that journalists use data from the Barometer throughout the year and it provides a steady stream of talking points for spokespeople to use in press meetings.
Coller is also able to use the Barometer for their own client events in the UK, continental Europe, North America and Asia; and as the basis of conference speeches.